A Nyack boutique owner breaks the monotonous trend of current funeral practices and offers more personal and sustainable tributes.

NYACK, NY — Every local business has a story worth sharing with the community. And that’s the belief behind this ongoing Patch series — to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well. Meet Kerry Potter.

Business: Dying to Bloom

Owner: Kerry Potter

Address and number: 48 Burd Street, Suite 101, Nyack, NY 10960. (845) 535-1567

Website: www.Dyingtobloom.com

How did you come up with the name?

I first used the name for my radio show promoting environmentally friendly burial options. I often encouraged listeners to use the inevitable fact of our mortality –we all will die–as incentive to “bloom”, to live life to its fullest with no regrets. When I first thought of it, I was referring to the natural circle of life, my passion for green burial. In nature, decay leads to new life.

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